Willingness to pay (WTP) for leisure air travel: from WTP analysis to the conception of the 3-Plane Interaction Model (3-PIM) as decision-making tool for airline management
Buchmann, Alessandro
Kurzformat
Willingness to pay (WTP) for leisure air travel: from WTP analysis to the conception of the 3-Plane Interaction Model (3-PIM) as decision-making tool for airline management / Alessandro Buchmann - Zurich, St. Gallen , [2025]
XIII, 107 Seiten : Illustrationen
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Zürich, ZB, Weitere Sammlungen, DA 114554
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Zürich, ZB, Verlagsbucharchiv, VAR 147: 2025:79
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| 520 | 4 | |a Aimed at researchers, professionals, and students, this book offers methodological, practical, and strategic insights into WTP-essential for airlines and other service industries navigating competitive markets. How much should a flight cost? What makes a flight valuable? Who is willing to pay the most? Pricing in the airline industry is complex, and understanding customer trade-offs is crucial. This book explores willingness to pay (WTP) for leisure air travel through an ACBC analysis from Edelweiss Air’s perspective, providing a replicable model for managerial decision-making. Six practice-oriented simulations and seven case studies demonstrate how data-driven insights can guide decisions at different airline planning levels. | |
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Basisinformationen
Signatur:
-
Zürich, ZB, Weitere Sammlungen, DA 114554
-
Zürich, ZB, Verlagsbucharchiv, VAR 147: 2025:79
Ressourcentyp:
Alte Drucke und Rara
Titel:
Willingness to pay (WTP) for leisure air travel: from WTP analysis to the conception of the 3-Plane Interaction Model (3-PIM) as decision-making tool for airline management / Alessandro Buchmann
Erscheinungsangaben:
Zurich, St. Gallen, Dike, [2025]
Copyrightjahr:
© 2025
Physische Beschreibung:
-
XIII, 107 Seiten: Illustrationen
Serie:
CFAC - The Aviation Series; volume 22
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Inhalt und innere Ordnung
Inhalt:
-
Aimed at researchers, professionals, and students, this book offers methodological, practical, and strategic insights into WTP-essential for airlines and other service industries navigating competitive markets. How much should a flight cost? What makes a flight valuable? Who is willing to pay the most? Pricing in the airline industry is complex, and understanding customer trade-offs is crucial. This book explores willingness to pay (WTP) for leisure air travel through an ACBC analysis from Edelweiss Air’s perspective, providing a replicable model for managerial decision-making. Six practice-oriented simulations and seven case studies demonstrate how data-driven insights can guide decisions at different airline planning levels.
Anmerkungen
Sprache, Schrift:
Englisch
ISBN:
9783038917854; Broschur; EUR 58.00 (DE), EUR 58.00 (AT), CHF 52.00 (freier Preis)
Identifikatoren
Systemnummer:
991172594924805501
Andere Systemnummer:
-
(DE-101)1371047316
-
(DE-599)DNB1371047316
-
(EXLNZ-41SLSP_NETWORK)991172594924805501
-
(41SLSP_UZB)99118042079405508